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Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co. Under this brand Matsushita sells both plasma and CRT television sets, DVD players, telephones, projectors, VCRs, digital cameras, laptop computers under the sub-brand Toughbook, portable CD and analog tape decks and home stereo equipment, all of which are marketed under their slogan "Ideas for Life." Panasonic is also known for featuring Japanese pop superstar Ayumi Hamasaki in their TV commercials. Wildly popular Lebanese singer, Amal Hijazi is also their brand-ambassador.